Good Folk Co. was created in 2020 when founders Davis Franklin, Jacob Traudt, JR Gideon, and Will Sikora were inspired to create a company that embodied their ideal lifestyle while also representing their high-energy, adventurous mindset. Each founder, young and inspired, wanted to share the "High Stoke Good Folk" mentality through high-quality products for btoh men and women. Today, Good Folk Co. is a complete lifestyle collection for design-focused, outdoor-oriented individuals. The company is headquartered in Austin, Texas, just blocks away from the serene Lake Austin.